Keyword Optimisation
Keyword Optimisation
from £114.70
Finding the right keywords is where ASO starts. We research what real users actually search for, analyse competitor gaps, and optimise your metadata to rank for terms that drive downloads.
Finding the right keywords is where ASO starts. We research what real users actually search for, analyse competitor gaps, and optimise your metadata to rank for terms that drive downloads.
About 65% of app store downloads start with a search. If your app does not appear when someone types a relevant query, you are invisible. Keyword optimisation is how we fix that. We research what your target users actually search for, find gaps your competitors have missed, and weave those terms into your metadata.
The App Store gives you a 100-character keyword field, plus your title and subtitle. Google Play indexes your entire description. The strategy for each platform is completely different, and we build them separately.
Generic terms like 'fitness app' have enormous competition. Specific phrases like 'step counter no ads' or 'budget tracker for couples' have less competition but much higher conversion rates. We focus heavily on long-tail keywords because they bring users who know exactly what they want.
Keywords are not a one-time thing. Search trends shift, competitors change their metadata, new terms emerge. We update your keyword set monthly and track the impact on rankings and impressions.
Online · Cheltenham