Your app store listing is a landing page. We test icons, screenshots, and preview videos to find the combination that converts the most browsers into downloaders.

Getting your app to appear in search results is only half the battle. The other half is convincing someone to tap 'Get' or 'Install'. That decision happens in about 3 seconds and it is almost entirely visual. Your icon, screenshots, and preview video either sell the app or they do not.
App icons (colour, style, imagery). Screenshot layouts and captions. Screenshot order (which screen appears first matters enormously). Preview video versus no video. Feature graphics on Google Play. Subtitle and short description variations.
We use Apple's Product Page Optimisation for iOS and Google Play's Store Listing Experiments for Android. Real traffic, real data, statistically significant results. No guessing.
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